The challenge was to offer475 financial advisors a fresh format for the 11th consecutive "Partnership Conference." How could we present content-heavy information while maintaining continuity, interest and fun..all on schedule? How could the  audience become active participants rather than passive observers? How could we engage a group of people who had heard it all before?

 

Using live business theatre, we designed the meeting in a news magazine format with a professional host.  We used a combination of interviews, audience engagement segments, on-set discussions and, of course, ads with a message throughout. The meeting was lively, informative, entertaining and the content was memorable.

 

People loved the news format and the interactive design. Feedback comfirmed it, our partners rated this meeting as the best to date, with impressive content recall.  

 

Susan Richard, CMP

Director of Conferences & Events

Investors Capital Corporation